One Million Moms, a front for the anti-gay hate group American Family Association, says “JC Penney Offends Traditional Families Again” for hiring Ellen DeGeneres as JC Penney’s new spokesperson. They said:
Recently JC Penney announced that comedian Ellen Degeneres will be the company’s new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.
Apparently being “an open homosexual” and shopping at JC Penney is incompatible. I think that would be news to many people who shop here, as well as to the company.














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